Cornetto

Packaging Design

Artsource Asia partnered with Wall’s Indonesia to revitalize and reposition Cornetto Black & White to appeal to a younger demographic. The variant’s existing packaging was outdated and still using the previous identity. With the new Cornetto identity being rolled out worldwide, it was important for Black & White to catch up and be aligned with the new visual language.

To add maximum impact to the relaunch, we made the pack predominantly white to further highlight the white chocolate ingredient of the variant. Hidden within the geometric patterns are quirky little illustrations. This allows consumers to have a sense of discovery when looking at the packaging. Overall, the new visual adds character to the well-loved flavour and distinguishes itself from the other variants.