What The Fish!

Brand Identity, Packaging Design

Unilever’s new snack brand, What The Fish, is a fish skin snack that is double-cooked, lathered with real salted egg yolk and secret spice blends. The new line consists of three flavours: Crispy Salted Egg, Crispy Aromatic Truffle, and Crispy Spicy Mala.

We created a playful new identity that puts the new brand character, Walt the fish, front and center to communicate the light-hearted quirky spirit of the brand. Little speech bubbles accompany the Manga inspired illustration to help consumers easily identify their favourite flavours.